Visible Results - An Integrated, Full Service Loyalty Marketing Solutions Offering

Visible Results is a global provider of loyalty marketing solutions including CRM applications, loyalty programs, and loyalty marketing consulting.

Consulting ... we help you make the best choices

Implementing a loyalty program is about choice. Every customer base is different, and every business has differing degrees of internal marketing and IT skills.

Visible Results’ consultants work with you to define loyalty as it relates to your specific business environment.

Establishment & Implementation ... rigorous attention to detail

With an undeterred eye for detail, the Visible Results project management team ensures each aspect of program design and the elements of implementation are planned, scheduled and coordinated so that your program is: on-time, 100% market-ready, and there are no surprises.

From data operations who custom develop the customer database and establish the IT infrastructure, to the designers who craft the program creative, and trainers whose critical role it is to ensure your frontline teams are motivated and versed in the programs mechanics, the Visible Results project management team has refined methodologies that ensure all the bases are covered.

Data Management ... transforming data into value

Much of Visible Results’ strength stems from our database management and technical development functions. Our specialist product suite, Connect™, has been developed single-mindedly for loyalty solutions:

Connect™ Administrator – a complete CRM system for the interrogation and management of customer information.
Campaign Manager – a campaign management system that efficiently and economically enables the planning, segmentation, creation, tracking, and evaluation of marketing communication initiatives via channels such as direct mail, email, phone, and SMS messaging.
Customer Knowlogy™ – a data warehousing, reporting and data mining system that synthesizes customer transaction patterns and buying behaviors to create actionable strategies for customer growth based on granular customer profiling and segmentation.

Client Service ... pure innovation underpins growth

Your dedicated account management team are loyalty and direct marketing specialists.

In addition to delivering on the day-to-day operation of your program, their deep insights into customer behavior and their commitment to innovative, result-driven campaigns are the basis for our consistently effective marketing programs.

Collaborating with our award-winning creatives, partnership management specialists, and business intelligence and data analysts, your account services team applies their experience, creative thinking, and strategic vision to differentiate your brand, engage your customers, and provide you with sustainable competitive advantage.

Partnership Management

Your rewards and prizes are the return for a consumer providing their details to you, giving you permission to market to them, and recognition of their sustained patronage. It’s therefore essential that both the structure of the program and the rewards offered are attainable and attractive to your customer.

Visible Results’ Partnership Management team help you to recruit the right partners – those companies’ products and services that are a natural fit with your offering and brand position.

Importantly, partners can help you offset direct program costs via subsidies, sponsorships and advertising revenue. And with a growing network of relationships, Visible Results can enrich any size or style of program.

Technical & Call Center ... dependable solutions in real time

Our Contact Center completes the end-to-end Visible Results customer care solution.

Staffed by a dedicated, motivated and highly trained team, the Visible Results Contact Center delivers customer satisfaction through consistent, reliable, and effective support.